So good old Facebook flies past the 300 million users mark… Thats a big number – infact, it probably more people than they can cram on my tube in the morning and thats a lot of people!
Before you go and read about how well Facebook is doing, I have a few thoughts which perhaps lead to a question.
How many of these 300 million are active people? (OK so i started with my thought which is in fact a question)… By active, I think it is fair to say checks their account more than once a month? I must admit I am not sure when they state these numbers if they only account for active accounts. I did however question a leading Social Marketing Guru about the average longevity or lifespan of a user – if there were any stats or facts on how long someone gets into the social networking game for… The answer was as expected – it’s to early days.
This is fair enough – however it is why I am sometimes a little sceptical. Great, it works at the minute – but what does 2million friends, 1million followers really give to a brand, especially if 4 of these people alone are infact Jonthan Ross but not Wossy - I suppose if the message penetrates or converts 1% and they go out and get involved with the product fair enough, thats a good ROI for signing up to a Social Networking tool. It still feels a little hit and miss with the amount of people who are willing to jump on the bandwagon and yet – we dont know when the wheels will fall of that particular wagon.
I would never poo poo the idea of using Facebook, twitter etc… but I would like to see or know more about the bigger picture – the life cycles etc. I’m yet to find an article or statistic that satisfy my intrigue but perhaps I am looking in the wrong place. How prepared are those people only now getting involved and learning about these tools to move on and learn a whole new one every 6 months?
Read more about the Facebook success…
So this is what a bandwagon looks like!
